How To Build A Six Figure Shopify Dropshipping Store
Whether you’re just starting your dropshipping business, or have been doing it for a while, following certain tips and tricks can help you increase sales and make more profits. You can get a lot of organic traffic by investing your time in properly designing the store, and you can often do it completely free. So how do you build a profitable Shopify dropshipping store?
The first step is to create a Shopify account, design and set up your store. Then you can follow certain tips to make your store more conversion optimized meaning that you a well planned system for attracting eyes to your store and converting those eyes into buyers. Using SEO-friendly keywords, making payments easy, using marketing tools, etc can all help you get more customers and also make existing customers keep coming back.
It can be difficult to get good profits, especially if you’re a beginner since the store will be quite slow at first. That is completely normal for all beginners. But there are many different tricks and tips to help you make sales on your dropshipping store. Using different marketing tools and making your store more customer friendly are key to building a successful store. Let’s find out how you can do it!
How To Create A Profitable Dropshipping Store?
Starting a dropshipping business is now easier than ever with Shopify. If you’re having trouble making your own dropshipping store, you can buy a Prebuilt Business from The Fempreneur Agency! They offer several types of businesses such as a luxury hair business, handbags and even a pet business. All you need to do is choose the type of business you’d like to start and they will take care of the rest! The only expenses you can expect aside from your initial purchase will be your marketing budget and Shopify’s $29/month subscription fee for hosting your online store
Getting your first dropshipping store up and running is perhaps the easier part. Considering there are no hassles with inventory, or rent, or even a physical store, starting this business is relatively easy and low risk. What’s more difficult is getting traffic to your store and turning that traffic into sales. You will need to be a little patient at first and wait till people start to know about your store – this where marketing comes in.
While there are plenty of marketing strategies you can experiment with, advertising on social media will be your best bet. Especially if you’re a new entrepreneur or this is your side hustle, you probably don’t have a lot of cash to invest in marketing your store. Using social media apps like Facebook and Instagram can help you reach wide audiences, organically.
As your business grows and evolves, and you start to see profits, you can tweak your marketing plans accordingly.
How Do You Make a Dropshipping Store in Shopify?
The easiest way to start your dropshipping business is to start on Shopify. Once you’ve figured out what you want to sell, you just create an account, add products and you’re good to go! Yes, it’s that simple. Let’s go over the procedure step by step.
Step 1: Find Your Niche
The first step to starting your dropshipping store is to figure out your niche. This means figuring out what you want to sell and who your target market is. It’s best to stick to your strengths and interests here and pick something you already know about or are interested in.
But do your research before jumping in, and see if there is demand for your product. What you can do is search for existing stores that sell your products on Google. Check out the prices, read customer reviews. That will give you a good idea of whether there’s an existing customer base for this. You can also use Google Trends to see how many people are currently searching for the product you offer. The right spot is where your interests and the market demand align together.
If you're confused about narrowing down your niche, you can always search by relevant keywords and see Google's keyword planner to check which ones are popular. This will usually tell you which products to focus on.
Step 2: Create A Shopify Account
Once you’ve made up your mind about what you’re gonna sell, it’s time to get into Shopify and create an account. Go to the Shopify website and click on “Start Free Trial”. Enter your email address and password and set up a store name.
Take your time deciding on a store name, as you’re going to be using this to build your brand. Remember – dropshipping is not a get rich quick scheme. Think long term. You can even work logo designs or think of what kind of theme you want your store to have. Your store name should be easy to remember and should describe what your store is all about, in a short and sweet manner.
Once you’ve entered these initial details, then Shopify will ask you for more information like whether you have other ventures, your physical address, and other details. Fill them up accordingly and your account is ready. Then Shopify will send you the URL for your store via email.
Step 3: Choose Products
After you have created your account, you will be redirected to the Shopify dashboard. Start by scrolling down to “Apps” on the left-hand side of your Shopify admin. Click the green “Shopify App Store” button and search for the Oberlo app. Download the app and connect it to your Shopify store. You will be asked to create an account. Once your account has been created, search through products in your niche and see which products you like that also have a good amount of demand.
Before you can add any product to your store, you have to set the retail price and add product descriptions. You will get to see the supply and shipping cost for each product, so set your prices accordingly (3-4x higher than the vendor’s price). You can always update these later, so don’t worry.
Step 4: Add Product Details and Create Collections
For best results, please do not just leave the product descriptions as they are after adding a product in Oberlo. Edit them and customize as many things as you possibly can. Your product descriptions should be benefit focused. In other words, tell your customers how the product solves their problem or fits into their lifestyle. This will make your store stand out and show that you are a real business.
The descriptions and titles are where you can use your keywords and SEO techniques. Try to be precise, and don't overstuff your titles with keywords. Add proper descriptions that portray your products in a good light. Then add relevant tags so customers can easily navigate through your products.
Creating proper collections can also make it easier to navigate your store. These details are what keep your customers satisfied. You can categorize similar products together and create collections either manually or automatically. There aren't many rules to this, and you can organize them as you want. Think of how you would organize racks in a physical store.
Step 5: Create a Conversion Optimized Store/Website
Now you have to design your store and set it up for business. Everything from how you design your store to which keywords you use on your products and even the pricing can affect how well your store performs. It’s important to have your store conversion optimized.
Shopify’s store theme templates are completely customizable, so you can take your time going through options and tweaking changes to create a store you like. There are different themes to choose from, you can add your logo and create a real brand. If however, you’re short on time and energy or just not good with technology, you can buy a Pre-built Business from The Fempreneur Agency!
Step 6: Set Up a Personal Domain
By default, Shopify will have your domain as https://YOUR-STORE-NAME.myshopify.com/ when you first create your store. While there’s nothing wrong with this, it’s usually better to invest in a domain so that your store link is easy to remember and sounds more professional.
It's quite easy to set up a domain with Shopify. Look for Online Store on the left side of your dashboard and select Domains. Then you can choose if you want to use a third party for an existing domain you might own, or you can transfer a domain to Shopify or you can buy a new domain for your store. Decide accordingly, and set up a domain that matches your store name. The best part is that it’s also affordable at only $14USD a year.
Step 7: Set up Payments
You can create payment channels by going to the Settings on your dashboard. Shopify Payments and PayPal are enabled by default, but you can add others too if you want. It’s usually a good idea to have multiple payment channels available, so no matter which method the customer likes to use, they can use it. Be sure to add a buy now, pay later option such as Afterpay or Sezzle
With Shopify Payments, you’ll need to provide your bank information and completely set up your account, before they can transfer you the payments from sales that you have made. PayPal will contact you via email on how to set up your merchant account.
5 Tips on Making a Profitable Shopify Dropshipping Store
The trick to becoming successful in your Shopify dropshipping store is to pay attention to the details. If you just look around at other shops which are doing well, you will notice that there are certain practices they all follow. Let’s check out what these are!
- Make Payments Easy
The most important part of your business is perhaps the payments! So it’s only smart to make the payment process as easy as possible for the customers. Set up your payment settings properly and accept Shopify payments.
It automatically sets up PayPal for you. You can also add in other options for people who don’t have Paypal. Cryptocurrency, debit/credit, and wire transfers are good options to have. Make the accounts optional, so that even people without an account can make payments easily.
- Make Prices Reasonable
As tempting as it is to get the most profits out of each item, overpricing your products will drive customers away. Add reasonable prices, and try to keep them as low as possible. This will drive up sales, and eventually, give you more profits in the long run.
You can check out prices on the market for products that are similar to yours. See what others are pricing their products. That should give you a good starting idea of where you set your prices. Take in feedback from your customers as well, to see if they think the prices are too high.
- Use SEO Optimization
Your store should ideally show up on the top few spots whenever someone searches for the product you sell. To achieve this, your store needs to be SEO-friendly. Use relevant keywords and do your research using Google Keyword Planner. This might allow you to rank higher in the search engines.
But don’t overuse this though. It should be natural and only where it’s needed. You don’t need to talk about irrelevant information just to include more keywords to get your store ranking high. It won’t work.
- Provide High-Quality Pictures
An attractive picture can drive a lot of us to buy things that we don’t even need. You need to therefore put out amazing, clear pictures of all your products. Try not to use stock photos, and instead take some cool pictures yourself.
Most phones nowadays have pretty decent cameras. So you don’t even need to hire professionals to do this. Sample your products and take pictures while you’re at them. Make them look aesthetic. If you can afford it, however, getting a professional photographer and even a model to showcase your product can be a great investment.
- Use Google Analytics
A great way to improve your store’s profits is to work on the specific areas that need improvement. You need to find out exactly where you are losing customers. This is where Google Analytics can be very helpful. It tells you about the traffic your store gets, which products are doing well, and even revenues and investment information.
Observe where customers are leaving, and work on that issue to keep customers. Once you can address the shortcomings of your store, you’ll be making profits in no time.
Now that you know how easy it is to set up your very own dropshipping store, and start selling your products, you can start to focus on marketing your store and making sales. Instagram is a great marketing tool and is much cheaper than other alternatives. It might be a little slow at first, but with consistent effort and content, you can gain a lot of new customers and sales.
You got this – good luck!